Our “I Am Her” series features the female movers and shakers of the industry to learn how femininity and power coincide beautifully and seamlessly together.
Is there a secret recipe for having it all? Some may argue that it cannot be done, while others may say it's possible only it will not happen all at the same time. If you're searching for the answer, Jen Gerodias Diaz, CEO of Snoe Beauty Inc., says that "work-life balance is the secret to happiness." And we're definitely following her tip. In her 40s, Jen stays fun, fit and fab — all while running a beauty brand and living life as a woman who takes charge. Ahead, we chat with Jen to learn more about how it's like to work in the competitive world of beauty and how she stays calm and happy.
Fill in the blank: I am an entrepreneur, a mom and ___________.
What made you decide to venture into the world of beauty?
My educational background is Bachelor of Fine Arts, Major in Fashion. Going into beauty came naturally since I love beautiful things and given my background in colour theory because of Art School. I am also fascinated with science and I'm one of those people who would wonder how things are made from scratch. That's why I enrolled myself to a cosmetic science course to learn about cosmetic product formulation.